Approach:
Clean landing page with top navigation bar and drop down menus under each section
Photo slideshow on landing page with products in applied space, makes site more dynamic and helps establish the brand perspective
Larger spot photos under navigation bar on following landing pages for particular main categories (Men, Women, Kids, Accesories, Deals)
Side bar of modifyers, after the landing page, to filter search results (Bike type, Brand, Price, Color, Rating...)
Selection on sidebar is highlighted once you click it, and further refinement options appear under the selection if applicable
Medium-large scale images of bikes on pages of search results
Infinite scroll, with up arrow to lead you back to the top of the results appearing as you scroll down
Large scale image of particular bike on individual bike pages
Zoom feature on individual bike page
Clean and easy to navigate design for the sale of a wide variety of bikes and sporting gear
Side list of search modifyers (Categories, Features, Brand, Best Use, Bike Frame Material, Gender,Wheel size, Bike style, Handlebar Shape, Brake Type, Number of Gears, Bike Suspension, Weight (LBS), Color, Rating, Price) that can be adjusted to hide the list of descriptors
Clear bulleted descriptions on individual bike pages
More specialized bike retailer, with a very dynamic site design
Inclusion of clear bike photos, consistent with the brand, throughout the search process and in the drop down menus
Larger photos of the bikes on the individual bike page than most other sites, giving a better overall feel of the specific bike that is sometimes difficult to achieve online
Extra magnified zoom feature
Retailer of a wide variety of objects and services
Clear design with fun use of icons for different shopping categories
Slideshow of products on a set or in an environment makes the home page more dynamic and, through the imagined application of the products in a space, connects the consumer with the products
Nicley designed side bar of modifyers that visualizes and clarifies the actual search process by highlighting selected categories and easily allowing the viewer to remove specific selections
Good reference and vizualization of different needs and desires of people looking for a bike
(Even though this is not a retail site) inluding or focusing on the human element, through relatable copy or imagery, more similarly to Electra's site, is important to incorporate as much as possible